Modular seating group / sofa model Safari – Gruppo Archizoom

Lot: 534

Gruppo Archizoom
Modular seating group / sofa model Safari

Designed in 1968. Manufactured by Poltronova. White lacquered fiberglass, faux fur with a leopard print. 64 x 218 x 218 cm.

'Un pezzo imperiale nello squalore delle vostre pareti domestiche' (An imperial piece for the deserted walls of your home) – this humorous slogan was used to advertise the Safari model by Poltronova in the 1960s. The spectacular modular Safari sofa system, which became a huge media success, consists of two armchair and two-seater corner sofa modules that can be individually combined to create a living area. The Archizoom group from Florence – Andrea Branzi, Gilberto Corretti, Paolo Deganello, and Massimo Morozzi – came together in 1966 with the goal of overcoming traditions and bourgeois values and provoking new ideas. Sergio Cammilli, the founder of Poltronova, met the group at the Superarchitettura exhibition in Pistoia in 1966 and invited them to develop designs for his company. By 1973, several models had been created, ushering in the era of 'new design'.

>> Literature

Reserve price: 12,000 €

K-15 -
10. May 2025 at 10:00 AM CEST

Literature:

Gramigna & Giuliana: 1950/1980 Repertorio, Milan 1985, fig. p. 264.

The items can be viewed and inspected prior to the auction; they all are, without exception, used and of a certain age. Their actual state of preservation is - corresponding to their age and their used state - not being referred to expressly in the catalogue and on the internet, but is agreed specification (cf. Conditions of sale, art. 4). The auction house cannot be held liable for malfunction or nonfunction of electrical devices. Condition reports can be forwarded on demand. They serve as a better survey on the item's condition based on the auctioneer's assessment.
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Gruppo ArchizoomModular seating group / sofa model Safari

Gruppo Archizoom
Modular seating group / sofa model Safari